5 January 2016

In 2015, SAP developed a novel CSR project called the KickApp Cup. The project uses football to engage disadvantaged youth and SAP employees in tech-powered social initiatives. Driven by the belief that mobile technologies can be a true game-changer in the way football-based development programmes operate, SAP has teamed up with streetfootballworld to take the KickApp Cup all over the world.


Sao Leopoldo, Brazil marked the first stop in this global journey. Here, around 60 SAP staff and young participants from the streetfootballworld network split into smaller teams to take part in a design thinking session aimed at creating ideas for the development of socially-conscious football apps.


Team Gol da Vida ultimately created the winning prototype with their 'Hope' application. This app represents a technological solution to support organisations in the field of football for good. It enables social workers, teachers and football coaches to efficiently manage the profiles, participation rates, performance and social development of youth that need our support. Though it was a close contest, the jury unanimously voted for Hope as the winning concept. This means team Gold da Vida has now qualified for the KickApp Cup Final next summer in Lyon during the EURO 2016!


As part of the final, the team will also visit SAP´s Head Office in Walldorf (Germany), where they will be joined by the winning teams from all other KickApp Cup events working together in a final app solution supporting football for good programmes all over the world.


Curious about what happened during the KickApp Cup in Brazil? Check out our video summary here and follow our Facebook page here.

"I learned from the developers how to really work together as a team without overwhelming anyone, where all opinions are heard and taken into account."

Priscila Teixeira dos Anjos
Gol da Vida Team Member
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