15 February 2018

Today, streetfootballworld partnered with Nissan and UEFA Foundation for Children to support our network members Sport dans la Ville in France and Street League in the UK to promote youth employability among marginalized youth.  The target group is young people (15-24) who are not in Education, Employment and Training (NEETs).


streetfootballworld designed the programme to combine employability with football activities into a coherent, successful curriculum while simultaneously providing Nissan employees with the opportunity to get engaged in the field of football for good. This employee engagement component adds further value to the programme and supports Nissan’s talent recruitment, development and retention strategy. Engaging employees in an effective and meaningful way is a key component of streetfootballworld’s corporate partnerships. Employees can become part of social impact programmes, identify with the company mission which results in increased motivation, engagement levels, performance and loyalty.


Types of employability activities to support young people include:


  • Using the power of sport to engage, motivate and build skills.
  • Supporting with personal development and overcoming individual barriers.
  • Supporting with employability skills, e.g. CV writing classes, online job searching, mock interviews.
  • Site visits to Nissan’s offices and factories.
  • In-work support.


This 2-year pan-European football-based social impact programme is aligned with Nissan’s CSR strategy and makes best use of all the assets the three partners can provide.

Speaking at the time of the announcement, Stuart Jackson, VP Communications, Brand and CSR, Nissan Europe explained that:  “At Nissan we believe in creating a cleaner, safer, fairer society through the power of our people and our products. As an official UEFA Champions League partner, we are now looking to harness the power of football to create a fairer society and brighten the futures of young people across Europe.”


Chairman of the UEFA Foundation for Children and president of UEFA, Aleksander Čeferin, said: “Improving the employment prospects of underprivileged young people in Europe is a huge challenge for us as a society. We welcome this new partnership with official UEFA Champions League sponsor Nissan Europe, who recognises its responsibility in society and lives up to this by investing in the communities they operate in to increase youth employability.”


“Football has a proven ability to bring people together and change lives,” commented streetfootballworld Partnerships Director, Johannes Axster, “We’re grateful that Nissan recognises the potential for football-based social development programmes to empower young people in disadvantaged communities, while also providing Nissan employees with the opportunity to get engaged in meaningful activities in France and the UK.”

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