4 May 2018

Generation Amazing, a programme coordinated by the Supreme Committee for Delivery and Legacy, is aimed at contributing to the lasting legacy of the 2022 FIFA World Cup™ and fulfilling Qatar’s promise to use the hosting of the event as a catalyst to empower people across the region and beyond.


During the countdown to the 2022 tournament, throughout its duration and long after the stadium lights have dimmed, Generation Amazing seeks to transform local communities, empower young people to overcome disadvantages and contribute to a new era of social responsibility in world football.


Generation Amazing has embarked upon a journey to touch the lives of people living in some of the world’s most disadvantaged regions and tackle prevalent social issues. Teaming up with NGOs and football for good organisations, the Supreme Committee for Delivery & Legacy, has kicked off Generation Amazing to support ongoing social development programmes, strengthen football infrastructure, stage football festivals and engage youth ambassadors.  “The vision behind Generation Amazing,” H.E. Hassan Al Thawadi from the Supreme Committee for Delivery & Legacy states, “is to use football to transfer skills to individuals that they may use within their community.”


Since the programme was set in motion in 2010, it has reached 33,000 beneficiaries in six countries. Beyond Qatar, Generation Amazing’s international programme has already been operating in Jordan, Lebanon, Syria, Nepal and Pakistan. As the initiative gains momentum and enters its next phase, those programmes are set to continue while Generation Amazing increases its geographical spread and initiates projects in Kuwait, Oman, India and the Philippines.


At a gala event in Doha on 22nd March 2018 the Supreme Committee for Delivery & Legacy announced that streetfootballworld had been designated as the international implementing partner responsible for coordinating the project globally. One of the main outcomes of the partnership will be the construction of football pitches in communities identified as the most vulnerable to provide access to sport and a platform for the delivery of football for development initiatives promoting skills such as teamwork, leadership and communication.


“We jointly believe in the vision that the FIFA World Cup in Qatar 2022 can change realities in the Middle East and in Asia and that is why we at streetfootballworld are proud to partner with the Supreme Committee,” streetfootballworld Network Director Vladimir Borković commented.


For the upcoming year, streetfootballworld has inked agreements to kick off programmes with organisations operating in India and the Philippines. The goal for 2018 is to engage 26 communities in targeted countries which would impact the lives of over 150,000 children and young people.


Further regions and programmes will be announced in due course, as streetfootballworld joins the other Generation Amazing partners to dedicate efforts over the next four years to fulfil their mutual target – to reach one million young people by 2022.


This article appeared in FOOTBALL4GOOD Magazine Issue 6/April 2018. Read more stories here from the field of football for good here.

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