11 September 2018

In 2006 football came home: Berlin was the scene of World Cup matches and streetfootballworld’s very first international tournament, drawing young people from all corners of the globe to the German capital. Over the next few weeks, we will have our fingers firmly crossed that a leading football tournament will again be set on our head office’s ‘home turf’.


On 8th March 2017, the German Football Association (DFB) and the Turkish Football Federation (TFF) were announced as the two candidates vying for the honour of staging the UEFA Euro 2024. The final decision will be made public on 27th September in Nyon, Switzerland. In preparation, the 10 cities selected to host games in Germany have each been associated with an Ambassador. While an individual usually slips into the football boots of this role, the Senate of Berlin decided to adapt its game plan. We are thrilled and deeply honoured to announce that streetfootballworld – as a personified team and representative of football for good – has been chosen as Ambassador for Berlin.


Our connection to the German capital is both heartfelt and professional as a result of our close ties to local stakeholders and collaboration with the city’s most top-scoring players on the football for good pitch  through the network ‘Fußball schafft Chancen’ (FuschaCha; ‘Creating Chances Through Football’), including FC Internationale, Buntkicktgut, Champions ohne Grenzen, RheinFlanke Berlin, Berliner Fußballverband and Amandla.


“For us, football is a tool for bringing people together, thereby strengthening the sport’s social side. The beautiful game has the power to change the world. Our aim is to harness this power to connect and support projects all over the world that use the game for social change. We are honoured and proud to be named UEFA Euro 2024 Ambassador for Berlin, which is also great recognition of the work the many like-minded organisations in the city carry out on a daily basis.” 


Aleksander Dzembritzki, Berlin’s State Secretary of Sport, commented: “With our Ambassador we want to show the power of football to contribute to society and surmount barriers of any kind. Especially in a city like Berlin, we witness every day how football can serve to make life more liveable. streetfootballworld represents the many and diverse social football-based projects in our city. Already during the 2006 World Cup, streetfootballworld showed what potential football offers beyond the professional pitches. Since then the project, that has its roots in Berlin, has developed into an international organisation. What a wonderful Ambassador for our city.”


To further fuel our anticipation of the bid outcome, we travelled to Munich on 6th September on the occasion of the Germany-France friendly match to get together with the Ambassadors of other Euro 2024 German host cities and the UEFA Euro 2024 Ambassador and former Germany Team Captain Philipp Lahm.


Stay tuned to our social media channels to cheer on Germany’s bid and discover how this nail-biting final pans out!

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