Football for Good
In recent years, football has emerged as a particularly potent tool for driving social change.
Here's how it works:
Football for good is a different dimension of the beautiful game. It’s about harnessing our shared passion to make a real difference in society.
With more than three billion fans, football is the largest social phenomenon on the planet. Football reaches every corner of the world, it embodies the meaning of team play and has the power to bring people together like nothing else does. For over more than two decades, football has also proven to be a powerful tool to tackle social challenges and empower individuals to change the reality of their communities.
All over the world, community organisations are using football as a force for good. For them, the beautiful game is not just a game. It’s how they’re changing lives.
On the pitch, these organisations teach disadvantaged young people about fair play, inclusion and respect – lessons directly transferable to life in general. Off the pitch, they leverage the universal passion for football to get their participants into social development programmes. And keep them there.
